STRATEGIES AND PLANNING: POSLAJU MALAYSIA

 STRATEGIES AND PLANNING :POSLAJU MALAYSIA

POS LAJU MALAYSIA is a very well-known company. POS LAJU uses various strategies and makes large-scale plans to always stay in the market and want customers to stay using their services. POS LAJU has its own vision and mission for the spirit bearers to continue to reach the target they have planned. Their vision is “We deliver. We connect. We improve lives”. 

Their mission is to give excellent customer services and make a good communications, be an experiences logisticion and supply chain at the highest level of reliability and efficiency. Their purpose of established this company is move forward to transform and innovate to become the leading e-commerce logistics provider in the country. They are passionate about build customer trust and be a quickest way for customers to send parcels across Malaysia and the world to connect lives and business for a better tomorrow. 

POS LAJU also plans to be a trusted courier and logistics in MALAYSIA. Next, the strategy that has been used to advance the POS LAJU company is POS LAJU has changed their operations management. Before this, if customer wants to dealing with POS LAJU they need to sign and give their name to the delivery guy first as proof that they have received the item they ordered but now to facilitate dealings with customers, express post only asks their staff to take pictures as proof that the customer has received the item they ordered and can speed up the delivery process. Next, POS LAJU has already started to improve their strategy by release its track-and-trace system to make greater service quality and to prioritize customer satisfaction. 

Additionally, they also have improving their payment method by doing a soft-launch of cashless payment which is POS Automated Machines to allow their customer pay their bills using online payment. Customer could use several e-wallet services to pay their bills. This way they will get the payment more faster and customer don’t have to come at POS LAJU kiosk just to do the payment. 

In 2019, POS LAJU have worked together to make a new mission successful which is they want to build an organisation that are truly customer-centric. When they prioritize customer needs, customers will be satisfied with the service they provide and indirectly customers will be loyal to dealing with their company alone and not go to other companies like Ninja Van. POS LAJU target to stay relevant in this industry while making a setup for new transformation and modernising their operations management. So, they could stay competitive other companies, sustain their businesses and earn more profit in the future. POS LAJU has restored the handwritten consignment notes by the e- consignment notes. Customer doesn't have to write hands because they can make consignment notes through a website or mobile app. After that, customers can print the e-consignment notes that they already done at the nearest POS LAJU outlets, kiosks or selected POS LAJU EziDrive- Thru. 

After POS LAJU make research and see the results before and after they make this change, they could see that they could reduce errors and boost their efficiency. Other than that, POS endured enduring the AskPos chatbot and live chat to gives customer a self-service option. AskPos could help customer to solve their problem when they have small issues with the POS LAJU operations. So, customers don’t have to call POS LAJU centre to ask for help with their issues. They could save time by using this method. After over 2.9 million customers use the AskPos chatbot per week, POS LAJU could reduce contact centre cost.